Since our entry into the Indian mobile handset market in March 2008, our overall market share has increased from 0.59% for the quarter ended September 30, 2008 to 6.24% for the quarter ended March 31, 2010 (Source: IDC). We were the fastest growing among India's top five mobile brands during the twelve month period ended March 31, 2010 compared to the twelve month period ended March 31, 2009 in terms of the number of shipments (Source: IDC's India Quarterly Mobile Handsets Tracker, 1Q 2010, June 2010 release).
Our handset sales have grown by 123.48% from 1.15 million units in the quarter ended June 30, 2009 to 2.57 million units in the quarter ended March 31, 2010. We also sell mobile data cards for computers under our own brand to service providers in India.
We believe that consumers in India have unique preferences with respect to mobile handsets such as long battery life, dual GSM capability, low-cost QWERTY phones, universal remote control and gaming phones.
In addition, we also focus on developing higher value premium products targeted at urban populations.
We believe that we differentiate ourselves from our competitors through innovation and design, use of advanced technologies and in-depth understanding of rapidly changing consumer preferences in India, which have enabled us to develop several new product categories that address unique customer needs. We believe that our product development capabilities have enabled us to establish ourselves as an innovative Indian mobile handset company.
Our marketing strategy focuses on the unique functionalities of our products to further develop our reputation for innovation. Since our entry into the Indian mobile handset market in March 2008 we have introduced more than 40 distinct mobile handset models and as of August 31,2010 we have sold more than 30 distinct mobile handset models. (Source: micromaxinfo)